Elexio Church Management Software Blog

5 Tips for Church Website SEO

Push your church website to the top of Google SERP

SEO strategies for church websites

I’ve not written for the Elexio blog before, but I’d like you to get to know me a little. Before starting at Elexio I spent the last few years working at advertising agencies, running design studios and managing digital strategies for many clients, some of whom likely have a few products parked in your homes. Elexio was a boon for a worship pastor like me, looking for a place to work while offering a faith family and a common mission in the growth of the global church.

With that background in website information architecture, SEO that includes a deep understanding of the mechanisms of the many Google search algorithms, and a passion for the church I am providing a few basic tips for church SEO.

1. Know what people are searching for in your area

This may sound like a pretty simple thing, but we all make assumptions about our audiences and the challenge here is the assumptions. We don’t always know what interests people in a church, though we might assume that we do.
Using tools like Google Webmaster Tools, Google Trends, Google Analytics and others both paid and free can give you the insight that you need based on your own web traffic, as well as traffic to other church sites.

2. Effectively plan your information architecture

Nothing makes a website, sacred or secular, work better in Google SERP than the context of the information. Google no longer cares about keywords the way it once did. Your information must be well organized and well written. Google now analyzes keywords, nested information, internally and externally linked sites and pages, as well as what is actually written in the page to determine how relevant that page is to the end user’s search query.

3. Local SEO is important, even vital

Yes, there is a difference. It’s extremely important if you are a multi-site church. We have a large, multi-site church in the central Pennsylvania region who does an excellent job of optimizing their campus websites. Ensuring that your homepage, or the pages for your various campuses include a broad keyword like “church in my town” in the following areas:

  • Page title
  • Meta description
  • H1

You should also include the address of your facility. If you have created a local business page in Google Maps and verified your church, you should ensure that the NAP (name, address, and phone) on the webpage matches your church information exactly. Even a small difference can cause Google to give you a negative mark, rather than a lift.

4. Don’t overlook Schema

Schema.org is a site that most search engines have partnered with to assist with the categorization of information that appears in search. Categories such as events, news, blog posts, etc… can help Google more quickly identify and categorize your content.

Schema even includes location tags, making it incredibly easy for Google to recognize your address, phone, and even hours of operation.

5. Consider your platform carefully

Yes, what your website runs on under the hood is actually important. Elexio has spent years developing a church website CMS that makes SEO relatively simple and managing content extremely easy.

WordPress is another great option, but you should walk into that world with your eyes open. Cost of ownership is higher than free with WordPress. A bevy of plugins are all but required right out of the gate with WordPress, just to make it more SEO friendly and secure. Then, someone must be willing to manage updates to the system, the plugins, and of course the content. And finally, don’t forget about an event calendar. Right now, a really solid, low-cost, easy-to-manage event calendar system does not exist for WordPress.

Finding the right SEO solutions & answers

In closing, there are many best practices and tips to consider for SEO, but these 5 represent some common problems where church websites frequently suffer. Optimizing by organizing your information, providing context, and ensuring that people within your local area can find you.

If you are looking for a new church website platform take a look at ELEXIO WEBSITE. And don’t forget to take a look through our help site as we have a great selection of SEO tips and tricks hosted within.

7 Tips for Using Forms on Your Church Website

church web formMany churches are ditching the sign-up boards and spreadsheets for easy-to-use online forms when they need people to register for events or join a small group. These online forms can be powerful and convenient when used effectively. Follow these seven tips to make the most of these tools for your church:

1. Collect all the key information

If you’re using an online form for VBS sign-up, make sure you collect the important details you’ll need—like parent contact information—when they register, rather than asking them for more information later.

2. Keep them short, simple, and sweet

While you should be careful to gather all the information you need, leave out the fields that aren’t necessary. HubSpot found that the completion percentages for online forms drastically decreases as the number of fields increases. Avoid long forms that require people to continue scrolling to complete or they might throw in the towel before hitting that submit button.

3. Make them mobile-friendly

People aren’t just accessing your church website from a desktop—they want to give and register for events from their smartphones. Make your online forms responsive so mobile sign-up and registration is easy.

4. Get creative

Don’t just use web forms for event registration—use them VBS sign-ups, ministry assessments, prayer requests, and mailing lists. Take advantage of this tool and all the ways you can put it to work for your church.

5. Allow people to skip account creation

Have you ever visited a website to make a quick purchase, but it required you to go through the inconvenient process of creating an account just to make a one-time purchase? To prevent people from abandoning event registration for the same reason, allow them to sign up without creating an account to keep the process quick and simple.

6. Accept event registration payment

Rather than having people sign up for an event online then bring payment later, allow them to pay as they register. Incorporate partial payments, timed pricing, and volume discounts, too.

7. Integrate them with your ChMS

Don’t go through the hassle of data entry if you can automatically have the information update in your church database. Integrated online forms will save your staff time and improve accuracy.

Check with your ChMS provider to learn what services integrate with your church management software—some even provide web form builders as a built-in feature.

How has your church effectively used online forms? 

3 Qualities of a Kids Ministry that Brings Families Back

kids ministryAccording to a recent Barna study, 42% of participants said that becoming a parent led them to reconnect with a church, become more active in the ministry, or get involved with a church for the first time. As families grow, many parents feel a responsibility to get serious about their faith and get their kids plugged into a church.

With children playing such an important role in the life of families, churches should also make kids a top priority. Does your kids ministry offer these three qualities and make your church family-friendly?

1. Invaluable 

Is your church preparing children to grow in Christ? The potential next generation of your ministry is currently sitting in nurseries and classrooms throughout your church. Take advantage of this opportunity to start them on the path toward discipleship at a young age. Don’t you still remember the Bible stories and Sunday school teachers from your childhood?

And remember to get creative and stay as current as possible. The tactics and teaching methods that worked 25 years ago might not work today. Flannel graphs and sticker books have their place, but most kids are now exposed to technology at a young age and will expect similar engagement from your church.

2. Fun

Children’s programs should not only provide spiritual and educational value—they should also be fun! With momentary attention spans, kids need stimulation after just a few minutes of listening to keep them interested and awake. Don’t be afraid to throw in a silly game or song to keep those youngsters happy and strike a healthy balance. Families will be interested in returning to your church if they know they’re kids are having a good time. In fact, the kids might actually ask!

3. Safe

Parents want their kids to learn and have fun, but their safety is even more important. Does your church run background checks? Do you use a secure check-in system? Do you effectively track medical conditions and guardian pick-up? Invest in a safe kids ministry to leave parents—especially visitors—confident in your church’s ability to keep their children safe and more likely to come back.

How does your church create a kids ministry that keeps families coming back?

Whiteboard: The Moses Method for Choosing Church Software

In this whiteboard session, Rodney provides the initial steps of using the Moses Method to choose the best software for your church.

Whiteboard: The Moses Method for Choosing Church Software from Elexio on Vimeo.

Video Transcription:

Hi. Welcome to an Elexio Whiteboard. In today’s Whiteboard, we’re talking about the Moses Method. It’s a method for making a software selection and more specifically, making a software selection for your church. A church makes many big decisions, and the process of going about picking a new software product can be challenging. There’s a lot of different types of software that churches use. You’ve got somebody that provides your website, check-in software. You may have different vendors for giving software. And the one that is probably the biggest challenge to go about replacing is your church management software, or sometimes called your church database.

The Moses Method is really designed to be a way to manage that process, and the reason it’s called the Moses Method is that it comes from Numbers 13. It’s a story most of us know, the story of when Moses sends a group of scouts or spies into the Promised Land, the land of Canaan, to take a look and see what they’re up against. Well, I use Numbers 13 as just a guide for making and managing this process of selecting new software.

In today’s Whiteboard, we’ll look at the first two phases. It’s really a four-phase method for managing this. We’ll look at these first two phases, and then in a follow-up Whiteboard, we’ll get into the second half. It’s a logical break because these first two really will take place before you ever talk to a potential new vendor. These are things you can do to prepare and really be ready, to have a successful search and ultimately implementation of a new church database.

Okay, let’s jump right in. Phase one of the Moses Method is Clarity, seeking what I would call “Moses-level clarity”. Now, setting high goals can sometimes be disappointing if you don’t feel like there’s any way you’ll get to them, and this may be one of those. Getting the kind of clarity that Moses had about leading the Israelites probably isn’t realistic. But if you set it as your goal to have definite clarity about whether or not your church is going to purchase new software, can really help you get through the whole process.

So a couple of suggestions on arriving at near Moses-level clarity. You probably won’t get the same kind of communication that Moses got. You’re probably not going to just hear from God to say, “You absolutely need to purchase new church management software.” But what you can do is be prayerful about the challenges your church is having and pray specific technology prayers. If you are struggling with growth, if giving is trailing off, if your children’s ministry is struggling with capturing attendance and managing security and name tags and things of that nature, if your website’s all wrong, whatever it happens to be, those things can be indicators of where technology could play a part in improving your ministry. I don’t mean to suggest that software will solve and be the only part of solving those problems, but they can be clues to a place where a new technology could make an impact.

So again, we’re calling this clarity. And not just any kind of clarity; it’s Moses clarity, really focusing in. And if you can arrive at Moses-level clarity by whatever method that is, it will really help you throughout this entire process. Okay, that’s phase one of the Moses Method for selecting new church management software.

The next one I refer to as 12/4, and really, it’s specifically 12/4 buy-in. If you read in Numbers 13, Moses selects one representative from each tribe, and those become the scouts or the spies that go into the land of Canaan. Now, there’s probably a lot of reasons why he picked 12. It’s logical. There were 12 tribes. But I would certainly think that it had to being going through Moses’ mind that he wanted buy-in. To borrow a common term, a modern day term, he wanted buy-in from all of the tribes, on this move into the Promised Land. And so by selecting 12, he got buy-in.

Well, we know if you read the story, he’s got some challenges on getting buy-in, so I don’t mean to suggest that just what I’m getting ready to talk about, is the only way you’ll get buy-in on making a new software selection. What I do suggest is that you pick a representative group, and that becomes your scout group. So think of them as scouts. You want to pull from a variety of ministry areas. Now, it’s probably not a good idea to pick 12 people to be the scouts because what the scouts will do is they will visit websites for your vendors. They’ll talk to the salespeople from these different software companies. They will participate in, and this is what they’ll spend most of their time doing, they’ll participate in product demonstrations.

Twelve people is too many to do that. I recommend three to six people. Now, you may be doing the math and thinking, “Well, three to six people won’t give me full 12/4-level buy-in across all my ministry areas,” and you’re absolutely right. So what you’ll have to do is get your scouts, whatever it is, three to six people, get those scouts, and you really do need to assign ministry areas for them to represent, and for them to properly represent an area that maybe they don’t work in.

Let’s say you pick one of your scouts to be somebody who currently does contribution data entry for you, and that’s their main task—things related to finance. But you’re going to task that person to also represent the views of, let’s say, the missions team. What do they need in a new church management software? The process of that person, who is a scout representing areas that isn’t their expertise, will cause them to have to go talk to those people and figure out, “What do you need?” And you get a side benefit from this, is that it becomes a team-building effort, that really multiplies this idea of 12/4 buy-in because people have empathy for others and they see that this isn’t just a decision about my needs. I have to look at everybody.

So, super important to following the Moses Method for selecting and having a successful software selection is getting 12/4-level buy-in. So quick review. You as a leader, or whoever it is, some group of people have to get clarity on “Are we going to do this or not?” “Is software the answer or part of the answer?” And then next, move into this idea of, “Okay, we’re going to get a group of scouts together, and they’re going to do most of the leg work.” Ultimately, we all have to do it. They’ll do the initial, but they’ve got to have a multi-phased focus.

One of the biggest mistakes you could make is gathering maybe your admin users together. Maybe they are the biggest users of your current software, and you task them to go out and find new software. If they’re just thinking about things from an administrative standpoint, you could sacrifice a successful purchase process.

Okay, that’s the first half of the Moses Method for buying new software. In our next Whiteboard, we’ll take a look at the next two phases. These take place, when you’re actually doing the search. You’re watching videos, you’re talking to references, all of those different factors that go into making a successful purchase. So we’ll look at these things in our next Elexio Whiteboard. Thanks for watching.

8 ChMS Considerations for Church Plants

church plantMuch prayer and preparation go into a church plant before it ever opens its doors. A secure location, volunteers to manage ministries, and the necessary technology are all important considerations. As church planters determine if they’re ready for a ChMS and which provider to choose, they should keep these eight items in mind:

1. Ease of Use

Church plants might only have one staff member to preach, clean, and pay the bills, so any tools like software should simplify tasks, not make them more challenging. An easy-to-use ChMS will cut down the workload for an overwhelmed staff and make administrative responsibilities more manageable.

2.  Volunteers

Because church plants typically have limited staff, they heavily rely on volunteers to keep things running. Organizing volunteers for every ministry and event can be challenging, even for a church plant. A ChMS should provide simple tools for people to sign up for service opportunities and stay in the loop online.

3. First impressions  

Church plants hope to see dozens of new faces each week as the congregation continues to grow. The experience for those visitors is critical. An efficient way of capturing their contact information and a simple, secure child check-system can make all the difference in that important first impression.

4. Follow-up

Part of growing the church plant is engaging the visitors and getting them to return and ultimately become active members of the church community. A swift follow-up is the first step in transitioning visitors into disciples, so tools that simplify that process are critical to a ChMS for church plants.

5. Assimilation

The assimilation process is often quicker with church plants, and they see a lot of people join within the first year or two. Those new members of the church community need simple ways to connect with a small group and find opportunities to volunteer. An online small group finder or ministry sign-up that’s integrated with the church database will help each person get plugged in.

6. Communication

Communication is always critical to the local church, but especially in the early stages of a church plant. That church needs to communicate with staff, volunteers, visitors, and members in addition to engaging the surrounding community. The ability to reach all these people in a variety of formats from a single platform—within a ChMS—will streamline communication.

7. Giving

During the first year of a church plant, contributions are critical to keeping the ministry alive. Integrated options like text to give, mobile giving, and online giving will make it easy for people to make donations and simplify contribution management.

8. Cost

Budgets are tight for church plants, so some believe that church management software is just a luxury for established churches. But starting off on the right—organized—foot is important and many ChMS providers will provide special pricing for church plants.

Is your church plant utilizing a ChMS as it grows?