Your church just launched—or re-launched—its mobile app, but no one seems to be taking advantage of this new tool. Maybe your church community isn’t quite as tech-savvy as you thought they were. Or maybe you’re just having a difficult time getting everyone on board to actually use it. So how do you make sure your church community utilizes this new technology at their fingertips?
1. Explain why they should use it
Don’t just tell people that they should use your new mobile app. Tell them why they should use it. Let them know that it will make event registration or giving much faster and easier for them—and for the staff and volunteers who manage these processes. Explain that it is uniquely available to them anytime, anywhere. If they’re on vacation a thousand miles away, they can catch up on the sermon they missed through your mobile media center. Tell them that it includes some tools like mobile check-in that are only available through your app. And let them know that it will make staying connected with their church family easier with a mobile church directory.