Church Websites

5 SEO Mistakes You Should Avoid With Your Church Website

SEO strategies for church websitesSo last time I talked about 5 tips that you shouldn’t miss out on that would help your church website SEO. I’ve been spending a little time working on SEO audits lately, and I wanted to address a few common mistakes that I found. The thing is that these mistakes, while common, were actually gaping holes in SEO.

Here we go:

5. Duplicate and Low content pages

It’s easy to fall into a pattern where we just create a page for every little thing. Google actually doesn’t like that. In fact, a bunch of low content pages will actually serve to frustrate and confuse the Google crawler, especially now that it’s focused on context and content.

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5 Tips for Church Website SEO

Push your church website to the top of Google SERP

SEO strategies for church websites

I’ve not written for the Elexio blog before, but I’d like you to get to know me a little. Before starting at Elexio I spent the last few years working at advertising agencies, running design studios and managing digital strategies for many clients, some of whom likely have a few products parked in your homes. Elexio was a boon for a worship pastor like me, looking for a place to work while offering a faith family and a common mission in the growth of the global church.

With that background in website information architecture, SEO that includes a deep understanding of the mechanisms of the many Google search algorithms, and a passion for the church I am providing a few basic tips for church SEO.

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7 Tips for Using Forms on Your Church Website

church web formMany churches are ditching the sign-up boards and spreadsheets for easy-to-use online forms when they need people to register for events or join a small group. These online forms can be powerful and convenient when used effectively. Follow these seven tips to make the most of these tools for your church:

1. Collect all the key information

If you’re using an online form for VBS sign-up, make sure you collect the important details you’ll need—like parent contact information—when they register, rather than asking them for more information later.

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recycle church resources

How to Repurpose Content for Your Church

Does your church recycle?

No, I’m not talking cashing in soda cans for nickels or going green—I mean recycling content.

Your church probably has limited resources to work with, so spending several hours each week developing completely new content isn’t practical. But you’ve still got blog posts to create and emails to crank out and social channels to fill. The good news is you already have plenty of great content lying around, waiting to be repurposed. You just need to get a little creative.

Sermons

Pastors invest hours studying, researching, and preparing for their sermons. Why not get some extra mileage out of all that work? Post audio or video of the service on your online media center, in your mobile app, and on sites like YouTube and Vimeo. Pull some standout quotes from the message for a simple graphic on social media. Post slides of the major points. Create an infographic from any staggering statistics. Quickly assemble a blog post from further study notes, additional Scripture reading, or anything that couldn’t fit into that Sunday morning timeslot.

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Grow Your Church with Google’s Ad Grants Program


014Today’s post is by guest blogger Nicole Kohler.

Did you know that Google gives out $10,000 in no-strings-attached advertising credit each month to nonprofit organizations – including churches? Did you also know that you can use this credit to bring new members into your church? It’s true: Google’s Ad Grants program, administered through Google AdWords, gives nonprofit organizations (including churches) up to $329 per day to place ads on the top and side of search results, driving clicks to their website…for free.

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