From cantatas to conferences to camps, churches typically host dozens of events each year. Hundreds of details need to align so these events can go off without a hitch—that’s where technology comes in and can simplify event management.
But before you even get started with planning, make sure the event is right for your church. Don’t just host a bunch of random events because that’s what you’ve always done. Ask these five questions to determine if the event has a real purpose and is right for your church.
Once you’ve ensured that a banquet or retreat or breakfast will serve your church community well, consider these 6 factors to successfully manage the event:
Communication and promotion
How are you going to get the word out about your next conference or outreach activity? You have plenty of opportunities to make sure people know what’s coming up; you just need to take advantage of them. Promote your event during the Sunday morning service. Use the information you’ve collected to send a mass email to the right audience. Include details on your website. Post on social media to keep your church community informed and allow them to invite guests. And integrate all calendars from your mobile app to your website so you can communicate consistently.
Registration and payment
Don’t let a complex registration process deter people from signing up for your event. Online registration forms provide convenience, and a mobile app option allows people to sign up from the pew as your staff announces the event. If your event has a fee, include payment options in the registration process. When all these elements are integrated with your church database, planning will be much simpler for your staff.
For most events that your church hosts, you’ll need some extra hands to get all the work done. When you’re recruiting help, make sure you find the right volunteers with the right talents for the right positions. Let your church community know that you need help and make signing up for these service opportunities easy—like from a kiosk or online. Once you’ve got the people you need, maintain communication with them and let volunteers know what you expect out of them. And after your event, express your gratitude for their service so they’ll be happy to lend a hand again.
Some events will be offsite or require nothing more than just standing room, but others require plenty of church resources like chairs, AV equipment, and designated rooms. Rather than learn at the last minute that the tables you need for the men’s breakfast are all being used for a seminar down the hall, plan and claim everything you’ll need in advance. Keep track of these resources within your church database, so everyone knows what items are up for grabs.
Keep a record of everyone who arrives at your event while making the process a breeze for attendees. Allow guests to check in on a kiosk and encourage your church community to check in from their smartphones on the way to the event.
Use those check-in records to send follow up communication to the people that attended your event. You might send them a general thank you, a feedback survey, or complimentary resources. You can also invite them to related events in the future.
Looking for church software that will simplify these elements of event management? Contact us!
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