church websites

Person using smartphone

5 Tips and Tools Every Community Pastor Should Know

In a 2015 blog report by Google it was reported that internet searches via mobile devices (smartphones and tablets) have now surpassed desktop access. This
may seem like a foregone conclusion in today’s culture, but this means everything to those of you attempting to reach your community.

As a community pastor, the majority of your focus lies outside the proverbial four walls and your method of connection means everything. Whether it’s equipping your home group leaders or encouraging your congregants to engage, having the right tools will either make or break your volunteer and constituent experience. Here are 5 ways that you can ensure you’re connected with your people:

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What Belongs on Your Church Website Homepage

homepageSome church website homepages feature just about every piece of information a visitor could possibly search for, while others look like barren wastelands. So which way is right? What actually should be on this page?

Before you start throwing pictures and calendars and links up on your homepage, consider the overall function of your church website.

Who is your church website for and what is its purpose?

Your website primarily has two audiences: the people who are already a part of your church community and those that are checking you out online before visiting. Which category they fit into will determine what they’re looking for. Your website needs to serve all these people—but especially potential visitors—starting with the homepage.

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Whiteboard: Google’s Changing the Rules for Websites

Elexio Whiteboard – Mobile Friendliness: Google is changing the rules from Elexio on Vimeo.

Video Transcription:

Hi, welcome to an Elexio Whiteboard. In 1935, the company Parker Brothers created the game Monopoly, and they say, if you believe their website, one billion people have played that game since 1935. I bet some of you are some of that one billion. I know I am. It’s been many years for me, and I started thinking about it. I don’t even own a game of Monopoly anymore. If I went to the store and bought it, took it home, started playing, I would jump right in and start playing without reading the rules, which is probably a bad idea. What if Parker Brothers had changed the rules and I didn’t even know about it? There was a way they made the game more fun, or maybe there’s a new way that you actually win at the game.

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Why Your Church Should Make the Switch to a Responsive Website

Did you know that 25% of Americans will only access the internet from mobile devices? By the end of 2014, 79% of all online traffic is expected to go through mobile devices. And it’s not just teenagers—56% of American adults own a smartphone. Does your church have a responsive website to accommodate all that mobile traffic?

What is responsive design?

Responsive web design refers to a website that will automatically adjust to fit the device a viewer is using—“one site for every screen.” So whether you’re pulling up your church website on an iPhone or a desktop, you’ll largely see the same content, but in the ideal format for that particular screen size.

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Whiteboard: Ugly Church Websites

A lot of churches struggle to create websites with great design and function. In today’s Whiteboard session, Elexio team member Rodney discusses what makes a church website ugly and what you can do if your church is making those mistakes.

Video Transcription

Hi, and welcome to an Elexio Whiteboard. Today we are talking about ugly which can be a bit of a sensitive topic. If I’m saying your baby is ugly, or your shirt is ugly, you might feel a little offended by that. Hopefully, you won’t be offended today when we talk about ugly church websites. And before you turn off the video thinking that, “Hey, my site looks great,” we’re going to talk about how sites can be ugly on the outside and ugly on the inside. Let’s get started with outside ugliness.

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