Chreasters. Or maybe you prefer CEOs (Christmas and Easter Only). You know—those people who only step foot inside a church two times a year.
They’re looking for a place to go this holiday season. According to Google trends, searches for the word “church” spike at Christmastime, second only to Easter. Are you taking advantage of this season when people who wouldn’t typically join in worship are searching for a church to visit?
1. Get specific
Is your church putting on a Christmas cantata? Are you hosting a candlelight Christmas Eve service? Be specific about the details in your promotion of events. People are more likely to attend a special holiday program than a regular Sunday morning worship service because they have certain expectations this time of year. Childcare and refreshments will also leave people more inclined to be your guests, so tell them ahead of time what you have to offer.
2. Get online
People are searching for a place to go over the holidays, so make sure they can easily find you. Keep your website current and provide plenty of information about Christmas events. Larger churches hosting a variety of major programs might even find value in a dedicated microsite. Check out these eight examples for inspiration.
3. Get noticed
Don’t count on people just finding you organically online. Consider some online advertising during this time of year—try out Google’s Ad Grants program for free. It can serve as a good test to see if this kind of advertising is worthwhile for your church and won’t cut into your tight budget.
4. Get social
Actively promote your Christmas festivities throughout your social networks. Tweet details of your services and create events on Facebook that your church community can share with friends. Create some graphics that will catch people’s eyes rather than a status update that most will overlook. Check out these free resources to get started.
5. Get communicative
Take advantage of the contact list that you’ve collected. Send an email blast to people who’ve visited your church before and consider a physical mailing based on your audience. The personal invitation will serve as a good reminder of their experience with your church. There’s no better time to reignite their interest in your church.
6. Get creative
There’s no one right way to get the word out—it all depends on the local community surrounding your church. Some close-knit communities find success participating in parades and distributing flyers with candy canes, while a young megachurch in the heart of a modern city might not see the same results. However you choose to advertise, make it personal. Provide invite cards for your church community and challenge them to invite friends and family. They can drop one off with a tray of cookies at a neighbor’s home or hang some in local coffee shops and on community announcement boards. Don’t be afraid to try something new.
7. Get prepared
If you’re in an area that could possibly see snow and ice, develop a communication plan in the case of a cancellation. Make a decision as early as possible, and be sure to at least communicate updates everywhere that you promoted the service. Visitors won’t be happy with your church if they brave the elements only to arrive at an empty building.
Take advantage of this holiday season to turn those Chreasters into year-round disciples. Only 23 days till Christmas—better get started!
Check out these other great resources for more ways to reach your community this Christmas season: