Americans are now using smartphones and tablets more than PCs to access the Internet. During January 2014, mobile devices accounted for 55% of Internet usage in the United States and 12% of America’s media consumption. By the end of 2014 it is expected that more than 79% of Internet users worldwide will access the Web from a mobile device.
Apps comprised nearly half (47%) of all Internet traffic during January 2014 and mobile browsers accounted for 8% of traffic. In contrast to mobile websites, which are accessed within a browser, mobile apps are downloaded and installed on smartphones and tablets. They can access information from the Internet or they enable a user to download content so that it can be retrieved without an Internet connection. Mobile apps are preferred over mobile websites by an overwhelming majority of users (85%) because they are perceived as:
- Faster (48%)
- Easier (40%)
- More convenient (55%)
So what does faith in a mobile world look like?
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