You may be using social media to connect with people who are shopping for a church, but the majority of people you interact will already be a part of your church. So while you can also use Facebook to “market” the church, you should focus on engaging those who are already there.
Even amid rumors that it is on the decline, Facebook is still the largest social network in the world. Your community is likely already active there, so why not reach them where they are?
Try these 7 ways to start engaging your church community through Facebook:
=&1=&Many churches now hold multiple services throughout the weekend in order to accommodate their growing membership. When they add staff members, it could be months before everyone meets them because of conflicting schedules. Spotlight new staff members and put a face—and a story—to the name. Let your community welcome and connect with new members of the church family.
Pastors only get a short window of time to pack a major Biblical principle into a message. Delve further into the discussion during the week with your online community. Share links to more resources on the subject, post Scripture, ask relevant questions. Don’t let them forget about everything they just learned only to be reminded the following Sunday. And if your people are then sharing some of this information to their friends, they fuel the social outreach.
3. Recruit volunteers
If you have a special program or event around the corner, utilize social media to recruit the help your church will need. Or if there is an immediate need—the church needs emergency maintenance, an elderly member is sick and needs assistance—get the word out right away. Some things just can’t wait till next Sunday. The volunteers will usually show up. They just have to know there’s a need.