Whether they’re Chreasters or families looking for a new place to worship, your church has the rare opportunity to connect with a large number of visitors this Christmas season. Some may be out-of-towners, but most guests attending your holiday services are locals who could potentially become a part of your growing church community. Follow these tips to make sure they come back even after the decorations are put away:
1. Deliver on your promises
When you promoted the Christmas program, did you embellish at all just to get people there? If you advertised an ornate live nativity, but you’ve really got a baby doll and some plastic donkeys, you’re probably misleading visitors.
Remember your long-term goal—bringing those guests back so they can connect with your church and be discipled. But why would they want to come back if they’re disappointed and feel like they’ve been hoodwinked this time around?
Set the right expectations and deliver on those promises. Better yet, under-promise and over-deliver. They’ll be pleasantly surprised.
2. Provide a positive experience
It’s not just about the vocals or the chocolate chip cookies you hand out after the cantata. It’s about every interaction from the moment guests walk through the door.
- Ensure your check-in process is fast, easy, and secure. Christmas visitors are usually coming with the entire family, so prepare for packed nurseries and leery parents. A system that quickly prints food allergies and medical information on nametags will be a relief to families.
- Keep it kid-friendly unless you’ve specifically planned an adult-only event. Parents will be able to enjoy themselves if their toddlers aren’t squirming around the pews out of boredom. People are more accepting of sentimental cheesiness this time of year, anyway. So let the toddlers sing away!
- Don’t get stuck in a rut, but don’t stray too far from tradition either—especially if it’s worked for you in the past. People are familiar with the Christmas story and know what to expect. It’s the one time of year when most people take comfort in tradition rather than search for something new. So unless you’ve told them that you’ll be switching things up, keep your Christmas lineup simple.
- Be genuine, but still put your best foot forward. Christmas at church is kind of like a first date: you want to be your true self, but the very best version of yourself. Don’t leave out important details so visitors feel like your services aren’t too “churchy,” only to change your tune the next week. People can usually see right through the façade or they’ll be unhappy when they return to a completely different environment later.
3. Show them what you have to offer
While you’ll be focusing on the Christmas story, don’t forget to let visitors know what else your church has to offer beyond Christmastime. Give them a preview of what’s coming up next and highlight those ministries that would be of interest to visitors. Invite them to the upcoming sermon series or special event. Just don’t let them leave without seeing how your church can be relevant to their lives year round.
4. Follow up with them
Collect guest information at check-in or through visitor cards and enter it into your church database so you can follow up with them after the holidays. While you’d typically reach out to visitors within a day or two, people don’t want to be bothered by phone calls or emails while they’re spending quality time with family. Once things calm down after the New Year, reach out to your Christmastime guests and invite them back.
Visit these other resources for more Christmas tips and ideas:
5 Videos for Christmas Church Services – Note: Link is no longer live