In a 2012 poll by LifeWay Research, 93 percent of pastors reported that Easter topped the list of holidays with the highest church attendance.
Each spring churches see Chreasters pile into these services, but they still struggle to prepare and communicate effectively. Your church can gear up for the busiest Sunday of the year by making wise use of mobile technology in 8 ways:
- Don’t make people pinch or scroll.
Google searches for “church” peak each year around Easter, and 56 percent of millennials will scope out churches online before visiting. Most of them will do their research via smartphone. What are they going to find when they get to your website? If your church website isn’t responsive, mobile visitors won’t be able to easily find the information they need and probably won’t visit your church.
- Make your mobile app easy-to-find.
You need to keep your regular church community in the know this time of year, too. Customize your mobile app so people can readily find it in the App Store or Google Play and encourage everyone in your church community to install it if they haven’t already.
- Keep your mobile information current.
Because of the influx of guests, many churches need to add or adjust service times at Easter. Make sure all these details and any contact information is up-to-date within your mobile app so people don’t show up to an empty building.
- Secure volunteers in seconds.
Your church will probably need a few extra greeters and children’s ministry workers on Easter Sunday. Recruit help this week during the morning announcements and encourage people to sign up immediately via a link within your mobile app.
- Get your RSVPs.
If you’re hosting any special holiday events that require people to register ahead of time, allow them to sign up from your mobile app while it’s fresh in their minds.
- Expedite the check-in process.
Entire families of visitors will be packing into your church Easter weekend which means even more kid’s ministry check-ins. Encourage your church community to utilize mobile check-in to reduce congestion and shorten lines for your guests.
- Foster generosity.
Both your regular church community and guests might exhibit extra generosity at Easter, so provide convenient options for them to give. Giving from your mobile app is simple for regulars, and text to give allows first-time givers to make a contribution without setting up an account.
- Upload resources.
People might want to catch the service they missed, and guests might want to hear more after Easter, so stock your mobile media center with plenty of audio, video, and notes.
How does your church use mobile technology when preparing for holiday services?
Check out these other resources as you prepare for Easter:
7 Suggestions for Easter Preparation
How to Engage Church Attendees…Easter and Beyond
7 Church Tech Tips for Easter Sunday Services
Image Credits: istockphoto