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Most of us perk up when we read that word. Getting something for free is obviously better than paying for it, right?

I recently attended the Verge conference in Austin, Texas, where the concept of missional ministry was addressed. While the concept is far from new, the resurgence of a missional focus has penetrated the minds and hearts of our national church culture. Why? It’s simple. It’s because this is the way Jesus did it. He went to the people who needed him most rather than waiting for them to come to Him. (Matt. 28:19)

Although I’ve worked in the web industry for 13 years, I’m continually fascinated by all the ways a website can be used by organizations. For churches, there are potentially limitless opportunities to interact not only with members, but with the rest of the connected world. With a myriad of opportunities, it can often be difficult for churches to define what a website should accomplish.