Tax season is here.  By now most churches have sent contribution statements, either by email or U.S. mail, or have made the statements available online to registered users of their online giving system.  Unfortunately, these statements are simply viewed too often as an accounting tool and not as an opportunity to encourage faithful and consistent giving by connecting with church members.

Church management has evolved significantly over the past several years.  Changing demographics, use of technology, multi-site campuses, and social media all play a role in shaping the way churches connect and interact with their members and visitors.  Staff is challenged to stay focused on the mission of the church while constantly adapting to change and managing with fewer resources.

As a church, it’s important to stay connected with your community—from visitors to volunteers to the entire church body. Email is a great tool! But you should operate with some best practices in mind so you don’t make these email marketing mistakes.