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As a church, it’s important to stay connected with your community—from visitors to volunteers to the entire church body. Email is a great tool! But you should operate with some best practices in mind so you don’t make these email marketing mistakes.
You may be using social media to connect with people who are shopping for a church, but the majority of people you interact will already be a part of your church. So while you can also use Facebook to “market” the church, you should focus on engaging those who are already there.
Expectations of church staff in today’s digital world are high. We expect church staff to be disciples, content/program producers for their ministry, and able to keep up with millennials when it comes to technology and social media. We give them access to all kinds of tools but rarely take the time to teach them how to use these tools properly to get the most out of our investment.